About Us

At Pashmina Valley, we weave more than just threads—we weave stories of heritage, passion, and timeless elegance. Since 1996, our journey has been one of dedication to the art of Kashmir’s finest pashmina, where each shawl, stole, and pheran we create carries the warmth of tradition and the softness of love.

Our store is nestled in the heart of Kashmir, in the picturesque city of Srinagar, surrounded by the serene beauty of the valley. Located in Kanitar, just 1.5 km away from the world-famous Dal Lake, the landscape here is a constant source of inspiration. The calm, crystal-clear waters of Dal Lake, the misty mountain peaks, and the lush greenery that surrounds us infuse every piece we craft with the essence of Kashmir’s natural beauty and timeless tranquility.

Every pashmina shawl, stole, and pheran we offer is a testament to the rich cultural heritage of Kashmir, a place where craftsmanship runs deep in the veins of its people. Our artisans, who have inherited this sacred craft through generations, weave each piece by hand with the utmost care and dedication. The soft, luxurious wool that we use is sourced from the finest pashmina goats of the region, and each thread is lovingly spun and woven into works of art that are as much a part of our heritage as they are of your wardrobe.

At Pashmina Valley, we take great pride in the artistry of our work. Every shawl embraces you with the gentle caress of a thousand moments, each stole speaks of elegance and grace passed down through centuries, and every pheran is a reflection of the warmth and spirit of Kashmir’s people. From the first touch of the wool to the final intricately woven detail, our creations are the result of a careful, labor-intensive process that reflects both the heritage and modernity of Kashmir’s textile traditions.

We invite you to explore our collection and immerse yourself in the legacy of Kashmir’s exquisite craftsmanship. With every piece of pashmina we offer, you are not just embracing luxury—you are holding a story that has been told for centuries, a story that will continue to be woven into the fabric of time.

Thank you for choosing Pashmina Valley—where every thread tells a story, where tradition meets elegance, and where luxury is woven into every detail.